Everyone loves an underdog story or an unlikely triumph, like Buster Douglas knocking out the then unstoppable Mike Tyson in 1990 to become boxing World Heavyweight Champion. The written-off and considered past his best Goran Ivanisevic winning Wimbledon in 2001 or the unfancied Greek football team winning the 2004 European Championships, beating the star-studded Portugal side of the time.
A few months ago we saw Leicester City become the most unlikely Premiership Champions of all time. Their team performed above their pay grade and expectations to beat superstar rivals with money to burn. The last week has seen heavily hyped athletes Tom Daley and Michael Phelps beaten by less famous opponents at the Olympics in Rio.
Upsets happen all the time in sport and all the time in life. It’s all about taking your opportunities when they come.
Giving the underdog a fighting chance
We know that there are bigger companies out there with bigger budgets and more resources than yours but that doesn’t mean that you have to settle for second best.
Tracker Spend Analysis exists to give you the information you need to get the inside track on companies larger than yours, giving you all the information you need to compete with them.
Spend Analysis allows you to search buyers, suppliers, regions or industries and find out the data you’re interested in. It can help you identify and find out about your competitors, find new customers, new markets and new territories. This can help you to target your market more effectively and help you to identify new opportunities before your competitors.
Spend Analysis can help you quickly and easily understand who is spending what, where and with whom.
Spend Analysis has been enhanced
Spend Analysis has been enhanced and improved. It now features more industry sectors, giving you more refined results. An enhanced search function makes it easier than ever to find the data you need and now you can print off results, meaning you can throw away that pen and paper!
We like a good underdog story, so why not get yours started by booking a free demo with one of our team. Just as David beat Goliath, you can start beating the big guns and winning contracts you never thought you could!